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Keywords: Innovation communication
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2011) 15 (4): 332–348.
Published: 15 November 2011
... the internal, innovation, and change communication, it identifies new essential aspects for creating a communication mix and specifically communicating with the target‐group. In this regard, the following hypotheses are derived from a literature review: H1. If internal innovation communication...
