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Keywords: Input
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1999) 4 (1): 95–105.
Published: 01 March 1999
.... A case study has been woven into the text to illustrate the process at each stage. © MCB UP Limited 1999 The British Heart Foundation Evaluation Input Impact Influence Journal of Communication Management Volume 4 Number 1 Applying account planning to public relations Claire Spencer...
