...Ainara Larrondo-Ureta; Simón Peña-Fernández; Jordi Morales-i-Gras Purpose The aim of this paper is to (1) identify textual and visual themes and sub-themes associated with the #wellbeing hashtag on Instagram, (2) assess their varying levels of engagement and (3) investigate gender bias present...

... a survey conducted online of 538 participants (Instagram followers of virtual influencers). Findings The results reveal that source credibility dimensions significantly affect followers’ buying behavior in the context of VIs except the trustworthiness dimension. However, mediation analysis has shown...

... the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/approach The research was designed as a case study employing photo-elicitation...

...Brandi Watkins; Stephanie A. Smith Purpose This study examined Instagram content shared by public relations (PR) agencies, through the sensitizing framework of organizational identity theory, to determine what messages related to organizational identity, culture and image were communicated...