... of the financial communication function within start-ups. It focuses on expectations emanating from the organizational field (investors, in particular) and the institutionalization of the financial communication function as organizations adapt to these expectations. Design/methodology/approach Two qualitative...

... the excellence study trained the attention of PR scholars on the organizational variables that influence overall success of communications practice. Recently, Grunig (2006) drew on this and related research to call for the institutionalization of PR practice in all organizations – not simply as one among many...