... Public relations Social capital Communication management Capital Intangible assets Relationship management Intangible Public relation is a strategic management function. Public relations professionals use goal-directed communication to achieve desirable organizational outcomes in a competitive...

... consensus around the common good and common interest. It discusses the impact of those changes on the position of companies in the public debate, and draws from the growth of intangible assets in companies’ book value. NGOs Intangible assets Opinion factor Economics of opinion Social responsibility...