... that these companies were following the one message principle of integrated communication. Research limitations/implications – This study is limited to its samples size and the coding time frame. Practical implications – Results of this study can help public relations and corporate communication...

...Brian G. Smith Purpose The purpose of this paper is to progress research on integrated communication management from its current debates on definitions and normative models to research‐based understanding of how integration works and is implemented at an organisation with a high level...

... with The ITEM Group. He has worked wholly within corporate communication as a journalist, editor, public relations consultant and internal communication specialist. ABSTRACT KEYWORDS: communication strategy, stakeholder power, inclusive companies, reputation management, integrated communication, communication...