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Keywords: Interdisciplinary
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 2 (3): 222–229.
Published: 01 January 1998
... the discipline of public relations — even when purporting to offer an interdisciplinary approach. Equally, the public relations literature frequently fails to speak the language of business and defines such key business activities as marketing too narrowly. Journal of Communication Management Volume 2 Number 3...
