... buy‐in really means and how it ultimately affects customers, using the findings of two major surveys commissioned by MCA and conducted by MORI. It also looks at the managerial implications of new approaches to employee communication and internal marketing and the potential impact on business...

... & Communication Agency (MCA), Europe's first consulting firm to specialise in internal marketing and communication, and is an Accredited Business Communicator and President-Elect of the International Association of Business Communicators' UK Chapter. Mr Thomson is author of several management books...