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Keywords: Internal positioning
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2026) 30 (2): 271–286.
Published: 31 October 2025
... time, the results call on communication leaders to focus on the internal positioning of their departments. This study attempts to close this research gap by exploring what C-level executives, middle managers and employees in large for-profit companies think about corporate communications...
