Keywords: Internal public
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Journal Articles
Journal of Communication Management (2012) 16 (1): 39–58.
Published: 10 February 2012
...Ganga Sasidharan Dhanesh Purpose The purpose of this paper is to explore the significance of corporate social responsibility (CSR) as a predictor of organisational commitment of internal publics. More precisely, the study seeks to examine which dimension/s of CSR significantly predict/s which...

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