...-of-origin perception. Originality/value – This study is one of the few empirically based studies in international public relations research, using an experiment to extrapolate the effects of social media and country-of-origin on consumers’ crisis appraisal. This investigation reinforces the need...

... and response matrices. Those factors include media structure and function, as well as cultural syndromes. © MCB UP Limited 2002 Crisis International Media Culture Communication Firestone International media coverage of the Firestone tyre recall Received (in revised form): 1st December, 2001...

...Alan Butler There is a growing need for professional international public relations, driven by the globalisation of markets and the instantaneous worldwide reach of the media. In parallel, there are higher expectations of openness and corporate governance throughout the developed world, demanding...