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Keywords: Internet communications
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Journal Articles
Drowned out? Rethinking corporate reputation management for the Internet
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2001) 5 (2): 170–178.
Published: 01 April 2001
... stakeholders, with very different characteristics from traditional top‐down communications models. The paper concludes with an attempt to describe a new conceptual framework for online reputation management. © MCB UP Limited 2000 Corporate reputation Internet communications Activism Stakeholder...
