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Keywords: Investors/donors
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Journal Articles
Cultivating support for nonprofit news organizations: commitment, trust and donating audiences
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2013) 17 (2): 157–170.
Published: 03 May 2013
.... To better understand this audience, this study seeks the answers to three questions: RQ1. What is the profile of those who support local nonprofit news organizations? Communication management Electronic media Financial information Investors/donors Relationship marketing Trust...
