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Keywords: Issue life cycle
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2000) 4 (3): 253–265.
Published: 01 March 2000
... at Stadtwerke Hannover AG, a leading regional utility. He established the first brand name (enercity) in the German utility market. His expertise includes integrated communications, internal marketing, branding and online PR. He is a speaker and writer on these subjects. ABSTRACT KEYWORDS: issue life cycle...
