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Keywords: Issue salience
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Journal Articles
Morality on the ballot: strategic issue salience and affective moral intuitions in the 2020 US presidential election
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2023) 27 (4): 582–600.
Published: 09 October 2023
... foundations theory Political public relations Issue salience Despite the public's moral complexity and emotional intelligence, proponents of Moral Foundations Theory (MFT) assert that across cultures, people are guided by the same moral principles (Graham et al., 2013) to reduce cognitive...
