... though in-depth interviews with key management personnel while the secondary data were sourced from reports made available by Tetra Pak Italy. Findings – The study confirmed the contribution of the strategic proactive role played by Tetra Pak Italy managers of External Relations and Marketing...

...Tom Watson; Elisabetta Bini; Ferdinando Fasce; Toni Muzi Falconi Purpose The purpose of this paper is to analyze the emergence and development of public relations in Italy between 1945 and 1960. Its aim is to examine the main actors (corporate and political) involved in the process, how they were...

... reputation drivers. Design/methodology/approach The paper describes the case study of a leading dairy company in Italy, Granarolo, where stakeholder engagement activities have been put at the centre of the corporate reputation development. Findings It is argued that corporate reputation of Granarolo...

.... Personalised networks of influence are also tested with Italian journalists. Design/methodology/approach The data of the study were gleaned from a survey on PR practitioners' and journalists' self‐perceptions and perceptions of each other that was conducted in Italy from March to October 2007. The survey...