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Journal Articles
Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (4): 317–332.
Published: 01 October 2003
... for the measurement of halo that considers trait evaluations in light of overall impression and therefore is in line with the original definition of halo. Finally, it applies halo to international public relations by studying its effect in the evaluation of South Korean subsidiaries of Sony, Japan and Coca‐Cola, USA...
