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Keywords: Knowledge creation
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2012) 16 (1): 59–76.
Published: 10 February 2012
.... The “Leveraging Variety Model” takes into account both economic and social pressures in order to maximize the ability to satisfy stakeholders' expectations, reflect the external environment, enhance the knowledge creation potential and communicate effectively from an intercultural perspective. The Integrating...
