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Keywords: Legends
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2008) 12 (4): 294–304.
Published: 14 November 2008
...Tom Watson; Robin Croft; Trevor Hartland; Heather Skinner Purpose This paper aims to gain an understanding of the nature and extent of the practice of “public relations” in history. Design/methodology/approach The paper uses an analysis of popular narratives (in particular rumour, legend...
