... focus groups. A subsequent experimental study assesses the consequences of issue response strategies for corporate reputation and legitimacy and examines to what extent this relationship can be explained by skepticism while taking issue phase into account. Findings Although most issue communication...

... to a more stakeholder approach and demonstrates its usefulness when it comes to a deeper understanding of legitimacy by organizations. In a report from the British research and consulting firm Economist Intelligence Unit (2005) reputation risk was identified as the greatest threat to global business...

... of organisational legitimacy and identity. Further, the paper describes three different concepts of the company in society. These concepts are labelled “The economically successful but socially innocent company”, “The economically successful and legal company”, and “The economically successful, legal...