...Leo Murray This paper confirms the importance of the various aspects of public relations as necessary skills for senior managers, both in the profession and in organisations, and the need to raise the level of management skills among practitioners. It argues that a specialist MBA in public...

...Donn E. Silvis; Robert E. Rayfield; J. David Pincus; Mu‐Chen Chang This research paper explores the type and amount of business communication education given to students in Master of Business Administration (MBA) programmes, and offers insight into the thinking of those who supervise and teach...