... within organizations is closely interconnected with strategic communication, leadership discourse and change management, this study aims to obtain a deeper understanding of the processes and implications of AI adoption by organizations through the perspectives of CEOs. Design/methodology/approach...

..., equity and inclusion) have recently been stressed as important for corporations to measure and report. The role of the public relations profession in managing and/or communicating in these areas is important to consider in terms of public expectations and satisfaction of communication on these subjects...

...Barbara DeSanto; Danny Moss This paper explores the nature of managerial work in the public relations context drawing comparisons with the way mainstream management research has defined the main elements and processes of management within organisations. The paper begins with a critical review...

...Sunday Odedele This paper aims to encourage PR practitioners to appreciate their role as the pivot of their organisation’s reputation management. It discusses the importance of codes of ethics, claiming that these should be reviewed by public relations associations every 4‐5 years. Good conduct...

...David Clutterbuck; Sheila Hirst Although management is often viewed as distinct from, and sometimes inferior to, leadership, the two share a number of core competencies. Communication is central to the main four management competencies outlined by Warren Bennis: the management of attention, meaning...

...Kathy Fitzpatrick Managing the adverse visibility associated with a high‐profile legal crisis is a challenge faced by an increasing number of public relations professionals. This paper offers guidelines for effectively managing a legal crisis outside the courtroom while the case is pending before...

...Richard J. Varey Management literature is critically examined, and this finds an outmoded conception of human communication that is convenient when power is the central concern, but dysfunctional when constructive decision making is needed. Communication is widely taken to be the transmission...

... more professional communications. This paper defines international public relations and discusses the infrastructure necessary for the management of international programmes and the likely costs incurred, including awareness research and media monitoring. Then, in a practical look at the potential...

...Kay Kent Public relations has long been associated with the marketing process within organisations but its acceptance as a managment discipline at the highest level has been slow in coming, partly because of perceptions that public relations practitioners are primarily technicians, rather than...