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Keywords: Management research
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Journal Articles
Understanding strategy in communication management
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2012) 16 (2): 146–161.
Published: 04 May 2012
... and adaptive models) and those in the area of descriptive strategy research (interpretive and incremental models) (Mintzberg and Waters, 1985 ; Chaffee, 1985). An alternative way of systematizing the various currents in management research consists of examining the approaches according to whether they place...
