.../white_papers/). Communications Management roles Senior management However, this is not reflected in the scientific literature, where the roles and practices of communication executives have so far been rather neglected. Few studies have focused solely on senior‐level practitioners (Wright, 1995...

... or explicitly debase “soft”, “influence‐based” and “people‐oriented” approaches and portray “proper” communication management as “hard”, “power‐based” and “system‐oriented”. Communication management Management roles Research Influence One seldom has the opportunity to see the communication...

.... Originality/value The paper provides an early look at an emerging technology that most practitioners agree will have a substantial impact on the industry. Lance Porter can be contacted at: lporter@lsu.edu © Emerald Group Publishing Limited 2009 Public relations Internet Management roles...