Keywords: Management theory
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Journal Articles
Journal of Communication Management (2004) 8 (2): 184–196.
Published: 01 April 2004
... rather than a means to resolving the con ict. KEYWORDS: public relations, PR models, management theory, contingency theory, con ict, negotiation Tom Kelleher School of Communications, University of Hawaii at Manoa, 2550 Campus Road, Crawford Hall 325, Honolulu, HI 96822, USA. E-mail: tkell@hawaii.edu...

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