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Keywords: Management tool
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Journal Articles
Business models for communication departments: a comprehensive approach to analyzing, explaining and innovating communication management in organizations
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2024) 28 (3): 384–403.
Published: 07 November 2023
... as a management tool to analyze, explain and innovate communication management in organizations. It is a fertile approach for communication practitioners to make the work of their department visible and to position themselves internally and externally. Originality/value Transferring a well-known concept from...
