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Keywords: Management tools
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Journal Articles
Management tools in corporate communication: a survey about tool use and reflections about the gap between theory and practice
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Journal:
Journal of Communication Management
Journal of Communication Management (2021) 25 (1): 50–67.
Published: 12 September 2020
...Sophia Charlotte Volk; Ansgar Zerfass Purpose The purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field. Design/methodology/approach The first part examines established knowledge from...
