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Journal Articles
Public relations, not propaganda, for US public diplomacy in a post‐9/11 world: Challenges and opportunities
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2005) 9 (4): 296–304.
Published: 01 December 2005
... that the United States' global constituents are ‘publics,’ not ‘markets,’ and that an effective public diplomacy model must be one that is not propaganda or market‐oriented advocacy, but one that is based on two‐way symmetrical communication and community‐building. Ethics Foreign policy Public Public...
