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Keywords: Market-oriented relations
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Journal Articles
Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong
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Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (1): 65–82.
Published: 02 April 2020
...Suk Chong Tong; Fanny Fong Yee Chan Purpose Market-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to discuss market-oriented relations in the digital era in which public...
