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Keywords: Marketing communication
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Journal Articles
The relationship between corporate identity structures and communication structures
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2003) 7 (3): 197–208.
Published: 01 July 2003
... of communication Corporate identity structures Public relations Marketing communication Corporate communication Common starting points Academic papers The relationship between corporate identity structures and communication structures Received (in revised form): 29th November, 2002 Frank Ko¨ rver...
