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Keywords: Marketing strategy
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2010) 14 (4): 388–390.
Published: 16 November 2010
...‐quickening pace. As we live increasingly online, distance and time belong to history, and geography ceases to matter. Communication Communications Marketing strategy Marketing communications Globalization International business © Emerald Group Publishing Limited 2010 --> Silvia...
Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2010) 14 (3): 192–205.
Published: 03 August 2010
... for assessing identity and generate stable social environments within which the self can develop. © Emerald Group Publishing Limited 2010 Corporate identity Consumerism Marketing strategy Perception The communications industry is built on a notion of authenticity: of organisations...
