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Keywords: Maruti Udyog Limited
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Journal Articles
Multinational corporations and public relations in a historically resistant host culture
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (3): 246–263.
Published: 01 July 2004
... – Hindustan Lever Limited (of Unilever) and Maruti Udyog Limited (of Suzuki Motor Corporation) – explores, in context, the phenomenon of MNC public relations in this host nation that has a history of resistance to MNCs. The authors conclude that MNCs can be successful in potentially resistant host...
