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Keywords: Measurement scale
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2005) 9 (1): 14–27.
Published: 01 March 2005
... and understanding their value for organisations and publics. As part of the development of a diagnostic tool for measuring relationships, the present study attempted to test a measurement scale for the organisation‐public relationship. This research effort was designed to test empirically Hon and Grunig’s proposed...
