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Keywords: Media commons
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2016) 20 (1): 4–20.
Published: 01 February 2016
... of opportunistic behaviour by PR practitioners in their interactions with media commons such as Wikipedia. The paper concludes that Ostrom’s IAD model is relevant to the governance of PR interactions and offers guidance on productive PR practice in common-pool media. Research limitations/implications...
