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Keywords: Media relations
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Journal Articles
Journal Articles
Journal Articles
Journal of Communication Management (2005) 9 (3): 246–255.
Published: 01 September 2005
... or critical knowledge. Although complying with, and managing, news values is an important starting point, the need to move beyond news values to consider the commercial values and realities of media organisations is highlighted. In this paper, a case study is undertaken of the Greenpeace media relations...
Journal Articles
Journal of Communication Management (2005) 9 (3): 215–222.
Published: 01 September 2005
.... She now works at the Council of Europe, concentrating on central and south eastern Europe. She is co-author of Hitting the headlines in Europe: A country-by-country guide to e ective media relations , published by Kogan Page in association with the Institute of Public Relations. Abstract The low...

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