... Governmental communication Media relations Media strategy Many organisations and organisational leaders still regard engaging the mainstream media as paramount in their communication efforts (Supa and Zoch, 2021). Even while Zelenskyy had employed other media tools like social media and Ukrainian...

... practitioner Media relations The publication by the UK Government of the dossier Iraq’s Weapons of Mass Destruction on 24 September 2002 was, and continues to be, widely scrutinised (Butler, 2004 ; Chilcot, 2016b ; Hutton, 2004). What is less well known is the unseen role played...

.... She now works at the Council of Europe, concentrating on central and south eastern Europe. She is co-author of Hitting the headlines in Europe: A country-by-country guide to e ective media relations , published by Kogan Page in association with the Institute of Public Relations. Abstract The low...

... or critical knowledge. Although complying with, and managing, news values is an important starting point, the need to move beyond news values to consider the commercial values and realities of media organisations is highlighted. In this paper, a case study is undertaken of the Greenpeace media relations...