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Keywords: Messages
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Journal Articles
Information specificity, social topic awareness and message authenticity in CSR communication
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (1): 31–48.
Published: 31 March 2020
...Andrea Pérez; María del Mar García de los Salmones; Matthew T. Liu Purpose This paper explores how companies can improve consumer attitudes towards corporate social responsibility (CSR) messages and companies by designing the content of the message, which should provide specific information...
