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Keywords: Middle East
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Journal Articles
Creativity, bravery and the need for agencies to adapt to the challenge of technology
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2018) 22 (4): 490–493.
Published: 03 August 2018
... in the Middle East. Findings The paper highlights the importance of human creativity in communication campaigns, the need for bravery in marketing communications, and the need to adapt to technology. The best client/agency relationships combine the right degree of closeness and distance that allows agencies...
