... approach for the practice of public relations, as well as provide a tool that can be used by both academic and practitioners in planning, monitoring, evaluating, and managing public relations. © Emerald Group Publishing Limited 2012 Public relations Models of public relations Performance...

...Krishnamurthy Sriramesh Developing countries are fast becoming the emerging markets in a ‘global village’. Yet few systematic analyses exist about public relations in developing nations. This study uses Grunig's models of public relations to explore the nature of public relations in a sample...