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Keywords: Multilevel regression
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2020) 24 (3): 265–283.
Published: 14 May 2020
... Content analysis Multilevel regression Global brands According to Machado et al. (2019) , user-to-content interactions such as liking, commenting, and sharing are equivalent to word-of-mouth communication because clicking the “like” button and other acts of commenting or sharing...
