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Keywords: Multinational companies in China
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (3): 264–281.
Published: 01 July 2004
...Chun‐ju Flora Hung This study of multinational companies in China focuses on the role culture plays in relationship cultivation. The author interviewed 40 participants from 36 multinational companies in China. The findings revealed that characteristics of Chinese culture, such as family orientation...
