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Keywords: Myths
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2008) 12 (4): 294–304.
Published: 14 November 2008
... and myth) to inform a detailed case study of Glastonbury abbey in the medieval period. Findings Glastonbury Abbey worked in partnership with the Crown to develop a detailed promotional campaign based on powerful narratives. As a consequence it was able to grow to become one of the wealthiest...
