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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (1998) 3 (1): 57–65.
Published: 01 March 1998
... deepened and threatened to overwhelm Lloyd's, a three‐centuries‐old financial institution whose name is synonymous with ‘insurance’. This paper is based on an original presentation to the Insurance Institute of London in November 1996 entitled, ‘Lloyd's PR Under Siege’. It outlines some of the many...
