...Chelsea L. Woods; Brandi A. Watkins Purpose This study analyzed how online publics advanced three disparate issue-oriented narratives during #NetflixWalkout. Drawing on social identity theory, antecedents/consequences of identification, rhetorical identification strategies and collective action...

..., this paper introduces a stakeholder analysis framework designed to facilitate a deeper understanding of stakeholders’ perspectives. Design/methodology/approach This paper introduces a narrative approach to stakeholder analysis through conceptual arguments and illustrates it through a case study...

... imaginaries, the authors performed a narrative literature review of the digitalization debate in 10 leading PR journals from 2010 to 2022. Findings The five imaginaries allow for a systematization of the fragmented digitalization debate in the field, reconstructing recurrent narratives, prospects...