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Keywords: Need for benchmarking
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Journal Articles
Global protocol on ethics in public relations
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2004) 8 (1): 13–28.
Published: 01 January 2004
... ethical problems. In the medium term more effective sanctions may be possible. © Emerald Group Publishing Limited 2003 Public relations Ethical behaviour Moral responsibility Social conscience Norms of acceptability Value orientations Need for benchmarking Enforcement Code...
