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Keywords: Negotiating
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Journal Articles
Journal:
Journal of Communication Management
Journal of Communication Management (2008) 12 (1): 88–97.
Published: 15 February 2008
...Neil H. Katz; Nancy M. Pattarini Purpose The purpose of this paper is to introduce the principles of interest‐based negotiation to communications professionals and provide examples of how the technique can be applied to both the business and practice of public relations. Design/methodology...
