...Graeme David Sterne Purpose The purpose of this paper is to describe media perceptions of public relations in New Zealand and to explore the reasons behind these perceptions with a view to identifying what public relations practitioners and Public Relations Institute of New Zealand (PRINZ) can do...

...Graeme David Sterne Purpose This research aims to describe business perceptions of public relations (PR) in New Zealand. It also intends to provide insights which will assist the Public Relations Institute of New Zealand (PRINZ) to achieve its mission “to promote PR as a reputable, dynamic...

...Leda Sivak Purpose This research investigated ideas regarding the concept of culture in contemporary New Zealand by critically evaluating the formal consultation processes surrounding the issue of genetic modification. Such analysis provides a basis for advising those who work within public...