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Keywords: New diplomacy
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Journal Articles
Corporate and organisational diplomacy: an alternative paradigm to PR
Available to Purchase
Journal:
Journal of Communication Management
Journal of Communication Management (2012) 16 (3): 312–325.
Published: 27 July 2012
... concepts and principles of public diplomacy and the “new diplomacy” as described by Shaun Riordan and public relations (PR) as defined in Excellence theory and other contemporary models of PR to identify commonalties as well as divergences, and discusses how these can inform PR theory and practice...
