Keywords: Non‐profit organizations
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Journal Articles
Journal Articles
Journal of Communication Management (2008) 12 (1): 73–87.
Published: 15 February 2008
... and Grunig, and they demonstrate the indices' ability to predict behaviour. Practical implications The findings stress the importance of donor cultivation within the nonprofit organisation‐donor relationship particularly since the number of non‐profit organisations is rapidly growing and competing...

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