... beer market share is at its highest level. Beginning with research to establish stakeholder perceptions, this paper traces how corporate values were codified and corporate objectives were written leading to a programme of communication activities designed to secure support for the change process. ©...

...‐making. This paper looks at some of these practical corporate affairs management problems and draws on the author's experience to suggest ways in which they can be managed. © MCB UP Limited 1998 Corporate affairs practice Dialogue Key relationships Objectives Qualitative research...

..., include internal communication strategy, trade union/management relationships and brand development. ABSTRACT KEYWORDS: project management, stakeholder, communication, resource planning, objectives, risk, support This paper explores the areas in which the young disciplines of project management...