Keywords: Online operations
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Journal Articles
Journal of Communication Management (2008) 12 (2): 169–184.
Published: 09 May 2008
...; lack of budget; lack of database technology; corporate culture; and fear of change. Călin Gurău can be contacted at: calin.gurau@wanadoo.fr Integrated marketing communications Internet United Kingdom Online operations The emergence and the development of integrated...

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